The new advertising campaign
Yes, NOLA is trying to get back into the tourism business. After reading their new ideas/slogans, I can't wait for Monday because you can bet your bottom dollar that local talk radio and TV will be all a-buzz about those slogans. I have little doubt people will be saying they feel: amused, insulted, astonished, indignant, ashamed, proud.... Take your pick.
Nothing can get their fellow citizens' dander up better than New Orleans drawing attention to itself. Well....actually, another local--Britney Spears--runs a close second.
Below is an idea of what the new ad campaign will be like.
(New Orleans, LA) -- The New Orleans Convention and Visitors Bureau has unveiled a new advertising campaign. Officials say it is designed to remind the world New Orleans is truly unique and authentic. The campaign also seeks to acknowledge and even use humor to look at the post-Katrina rebuilding. The overall slogan is "Forever New Orleans" with sub-themes of "New Orleans is Open. To Just About Anything," "Soul is Waterproof'," "Old World, New Promise," and "Dry' We're never dry."
Copyright 2007 Metro Networks Communications Inc., A Westwood One Company
posted by ellesu at 11:25 PM
2 Comments:
I so regret not going down there before Katrina. Is it a bad idea to go down in the next year? The last thing they probably need to deal with is tourists right now.
8:18 PM
Au contraire, evi. Come on down! New Orleans thrives on tourism -- as does the rest of the state (thrives on NOLA's tourism).
So it would be like doing a good deed. :) And....you can still get some truly good food and hear some truly good music and see some lovely architecture.
My kids flew out of and back into N.O. airport last Christmas, and said it's in very good shape (some great homemade pizza -- they said).
The Quarter's far quiter than before and some of the older waiters aren't there anymore (lots of Tulane and UNO students seem to be filling the gap). But all in all, it's worth a trip.
3:10 PM
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